Projecthrive X Christy Dawn
Projecthrive is proud to announce its collaboration with Christy Dawn. Our impact reporting initiative helps brands leverage stories to deepen consumer loyalty. By blending beautiful imagery, curated collateral, and values of transparency, connection, and heritage, we help brands elevate both purpose and identity.
Christy Dawn joined hands with Projecthrive to co-create products that engaged 10 block print artisans for 125 workdays. This initiative offered crucial economic opportunity and representation to women with limited access to education, helping them support their families.
Block printing, a generational craft from Rajasthan, involves stamping fabric with wood-carved blocks one motif at a time. Artisans spend hours printing each meter, preserving traditional skill and detail. Through Projecthrive initiative, Sonica Sarna has been capacity building and training these communities and connecting them with socially minded brands such as Christy Dawn since 2009.
Email us at impact@sonicasarna.com to learn more about our impact reporting initiative.
By choosing hand block printing over machines, we’ve reduced 285 kg of CO₂ emissions.
Additionally,through this collaboration by using hand block printing instead of machine printing we have saved 2817 kWh of electricity.
We invite you to partner with us.
Join forces with us as we strive to empower brands to make a genuine and enduring positive impact on society and the environment. Let’s create genuine, lasting impact through respectful artisan collaboration, sustainable design, fair trade production, and tailored sustainability strategies.
Reach us at impact@sonicasarna.com to learn more about our impact reporting initiative.
