MERROW ANAM X PROJECTHRIVE
Merrow Anam has partnered with Projecthrive to create a capsule collection of crochet styles that employed 12 female artisans for 39 workdays. This collaboration provided both economic opportunity and representation to women with virtually no access to education and helped each of them provide for their families.
Crochet is handmade by female artisans who work from home in purdah. These orders are the only opportunity for income for these communities. Crochet is traditional to these communities who create ornate pieces for their wedding trousseaus using this skill. Projecthrive initiative has been capacity building and training these communities and connecting them with socially minded brands such as Merrow Anam since 2019.
Through the utilization of hand crochet rather than machine crochet, we’ve sequestered 380 kg of CO2 emissions in the production of these garments.
Through this collaboration by using hand crochet instead of machine crochet, we have saved 140.40 KW of electricity.
